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      Theories of
      Decision Making
      An Annotated Bibliographyby
      Deborah Lines Andersen


      How to Write
      Advertisements
      That Sell
      by
      A. W. Shaw Company

      Advertising
      and Its
      Mental Laws
      by
      Henry Foster Adams

      How to Deal
      With Human
      Nature in Business
      A Practical Book on Doing Business by
      Correspondence, Advertising, and Salesmanship
      by
      Sherwin Cody


      The Art of
      Advertising
      Its Theory and Practice Fully Describedby
      William Stead


      Selling by
      the Written
      Word
      by
      Dando Company

      Writing an
      Advertisement
      An Analysis of the Methods and the
      Mental Processes That Play a Part in
      the Writing of Successful Advertising
      by
      Samuel Roland Hall


      The
      Advertising
      Book, 1916
      by
      Paul Terry Cherington

      The Psychology
      of Advertising
      A Simple Exposition of the
      Principles of Psychology in Their
      Relation to Successful Advertising
      by
      Walter Dill Scott


      Writing for
      the Magazines
      The Writer's Libraryby
      J. Berg Esenwein


      Advertising
      by Motion
      Pictures
      by
      Ernest A. Dench

      Principles
      of the Mail
      Order Business
      by
      Arthur Eugene Swett

      How to Advertise
      a Retail Store
      Including Mail Order Advertising and
      General Advertising, a Complete and
      Comprehensive Manual for Promoting Publicity
      by
      A. E. Edgar


      AdvertisingSelling the Consumerby
      John Lee Mahin


      Intensive
      Selling
      A Comprehensive Analysis of Possibilities for Increasing Profitable
      Sales Through Supplemental Direct Advertising Methods Especially
      Under Present War-Time Conditions by Taking Advantage
      of Available Distribution Based on Definite Tests Supplement
      by
      Flint McNaughton


      What an Advertiser
      Should Know
      A Handbook for
      Everyone Who Advertises
      by
      Henry C. Taylor


      Advertising
      Its Principles
      and Practice
      by
      Harry Tipper

      My Life in
      Advertising
      by
      Claude C. Hopkins

      AdvertisingThe Social and Economic Problemby
      George French


      Successful
      Advertising, How
      to Accomplish It
      A Practical Work for
      Advertisers and Business Men
      by
      J. Angus Macdonald


      FilmsIn Business and Industryby
      Henry Clay Gipson


      Selling
      Forces
      by
      Curtis Publishing Company

      The Diary of
      an Ad Man
      The War Years June 1,
      1942-December 31, 1943
      by
      James Webb Young


      The Business
      of Writing
      A Practical Guide for Authorsby
      Robert Cortes Holliday


      Elements of
      Effective
      Advertising
      by
      Fowler Manning

      Real Estate
      Advertising
      by
      Ward C. Gifford

      If You Don't
      Write
      Fiction
      by
      Charles Phelps Cushing

      Principles of
      Advertising
      A Systematic Syllabus of the
      Fundamental Principles of Advertising
      by
      Daniel Starch


      The Decision
      Data Base
      by
      Jeremy F. Shapiro

      About Advertising
      and Printing
      A Concise, Practical, and Original
      Manual on the Art of Local Advertising
      by
      Nathaniel C. Fowler, Jr.


      Modern
      Business
      A Series of Eighteen Texts, Especially
      Prepared for the Alexander Hamilton Institute
      Course in Accounts, Finance and Management
      by
      Alexander Hamilton Institute


      Sales Promotion by
      Mail, How to Sell
      and How to Advertise
      A Hand-Book of Business Building,
      With Numerous Illustrative Diagrams
      by
      Unknown Author


      Advertising
      Layout and
      Art Direction
      by
      Stephen Baker

      How to
      Run a Store
      by
      Harold Whitehead

      Making
      Advertisements
      and Making
      Them Pay
      by
      Roy S. Durstine

      Mail-Order
      Made Easy
      by
      Max Rittenberg

      A Handbook
      of Wine
      How to Buy, Serve, Store, and Drink Itby
      William John Todd


      The Psychology
      of Advertising in
      Theory and Practice
      A Simple Exposition of the
      Principles of Psychology in Their
      Relation to Successful Advertising
      by
      Walter Dill Scott


      Commercial
      Advertising
      Six Lectures at the London School, of Economics and
      Political Science, (University of London), Lent Term Science,
      With Additions, Including, Introduction and Appendix
      by
      Thomas Russell


      Campaigns
      That Win
      by
      Alexander Hamilton Institute

      Market Share
      Rewards to
      Pioneering Brands
      An Empirical Analysis
      and Strategic Implications
      by
      Glen L. Urban


      Profitable
      Showmanship
      by
      Kenneth Goode

      Keting
      Methods
      by
      Ralph Starr Butler


      Vol. 5
      How to
      Advertise
      to Men
      by
      Unknown Author

      Product
      Planning
      Decision
      by
      Glen L. Urban

      How to
      Reduce
      Selling Costs
      by
      Paul E. Derrick

      A Market
      Share
      Theorem
      by
      David E. Bell

      SprinterA Tool for New Product
      Decision Making
      by
      Glen L. Urban


      What's
      Back of
      Marketing
      by
      Henry C. Taylor

      The Principles
      of Advertising
      Arrangement
      by
      Frank Alvah Parsons

      The Science of
      Strategy-Making
      Managerial Methods and Planner
      Programs; 237-67; January 1967
      by
      Henry Mintzberg


      Illustration
      in
      Advertising
      by
      W. Livingston Larned

      Adulteration
      of Liquors
      With a Description of the Poisons
      Used in Their Manufacture
      by
      Oliver Cotter


      Back to the
      Drawing Board?
      Computer-Mediated
      Communication Tools for Engineers
      by
      Mark J. Jakiela


      Selling
      Newspaper Space
      How to Develop Local Advertisingby
      Joseph Edwin Chasnoff


      Surfing the
      Conscious Nets
      A Graphic Novelby
      Timothy Leary


      Picture
      Theatre
      Advertising
      by
      Epes Winthrop Sargent

      The Book of
      Advertising Tests
      A Group of Articles That Actually
      Say Something About Advertising
      by
      Lord and Thomas


      Light and
      Color in
      Advertising and
      Merchandising
      by
      M. Luckiesh

      Principles
      and Practice
      of Direct
      Advertising
      by
      Charles Alexander Macfarlane

      Competitive
      Advertising and
      Pricing in Duopolies
      The Implications of Relevant
      Set-Response Analysis
      by
      John R. Hauser


      Advertising
      and Entry
      Deterrence
      An Exploratory Modelby
      Richard Schmalensee


      Models and
      Managers
      The Concept of a Decision Calculusby
      John D. C. Little


      Applied
      Business
      Correspondence
      by
      Herbert Watson

      Advertising
      and Market
      Structure
      by
      Richard Schmalensee

      The Art of
      Publicity
      And Its Application to Businessby
      Ernest A. Spiers


      A Booklet
      of Designs
      Will Bradley's Art
      Service for Advertisers
      by
      Will Bradley


      Advertising
      for Trade in
      Latin-America
      by
      William Edmund Aughinbaugh

      Newspaper Making,
      Handy Reference Guide
      for All Newspaper
      Workers, and Students
      of Journalism, 1922
      by
      Jason Rogers

      Blueprint
      for Public
      Relations
      by
      Dwight Hillis Plackard

      AdvertisingA Study of a Modern Business Powerby
      G. W. Goodall


      Advertising
      Campaigns
      by
      Mac Martin

      Product
      Interdependency
      in New Product
      Decisions
      by
      Glen L. Urban

      The Rape
      of Radio
      by
      Robert West

      Advertizing,
      Budgeting and
      Geographic
      Allocation
      by
      Glen L. Urban

      Development of Three
      Dimensional Graphics
      Tools for the Display of
      a Simulation of Muscle
      Action and Blood
      Dynamics in the Heart
      by
      Hadil G. Sabbagh

      Outdoor,
      Street-Car,
      and Radio
      Advertising
      by
      John T. Hoyle

      Productive
      Advertising
      by
      Herbert William Hess

      The Retail
      Druggist
      of Canada
      September 1922by
      W. B. Caldwell



      Vol. 9
      Scientific Sales
      Management
      A Practical Application of the Principles
      of Scientific Management to Selling
      by
      Charles Wilson Hoyt


      Effective
      House Organs
      The Principles and Practice of Editing
      and Publishing Successful House Organs
      by
      Robert E. Ramsay


      On the Measurement
      of Business
      Performance in
      Strategy Research
      A Comparison of Approachesby
      N. Venkatraman


      Radio
      Alphabet
      A Glossary of Radio Termsby
      Paul Kesten


      Selling
      With Color
      by
      Faber Birren

      Marketing
      Entry Strategy
      Formulation
      A Hierarchical Modeling and
      Consumer Measurement Approach
      by
      Glen L. Urban


      Chats
      About Wine
      by
      C. E. Hawker

      Rationality and
      Structure in
      Behavioral Models
      of Business Systems
      by
      John D. W. Morecroft

      Training for
      the Newspaper
      Trade
      by
      Don Carlos Seitz

      Writing
      to Sell
      A Text-Book of
      Literary Craftsmanship
      by
      Edwin Wildman


      Modern Business
      Writing
      Study of the Principles, Underlying Effective
      Advertisements, and Business Letters
      by
      Charles Harvey Raymond


      News, Ads,
      and Sales
      The Use of English for
      Commercial Purposes
      by
      John Baker Opdycke


      Making
      Advertising
      Pay
      by
      Alexander Hamilton Institute

      Market Response
      Models for
      the Analysis
      of New Products
      by
      Glen L. Urban

      How to Use
      Talking Pictures
      in Business
      by
      Lyne S. Metcalfe

      Implementation
      of Management
      Science in
      Marketing
      by
      David Bruce Montgomery

      Writing for
      Television
      and Radio
      by
      Robert L. Hilluard

      Avertising
      Methods
      and Mediums
      by
      Thomas Herbert Russell

      Effective
      Type-Use for
      Advertising
      by
      Benjamin Sherbow

      Making More
      Money in
      Storekeeping
      by
      W. R. Hotchkin

      Visual
      Persuasion
      Written and Designedby
      Stephen Baker


      The Impact of Price
      Promotions on a
      Brand's, Market
      Share, Sales Pattern
      and Profitability
      by
      Leigh McAlister

      The Management
      of the Sales
      Organization
      by
      Frederic Arthur Russell

      Chain
      Stores
      Their Management and Operationby
      Walter S. Hayward


      The Television
      Commercial How
      to Create and
      Produce, Effective
      Tv Advertising
      by
      Harry Wayne McMahan

      Trade-Mark
      Advertising as
      an Investment
      by
      Arthur Acheson

      Newspaper
      Editing
      A Manual for Editors, Copyreaders, Readers,
      and Students of Newspaper Desk Work
      by
      Grant Milnor Hyde


      A Textbook
      on Retail
      Selling
      by
      Helen Rich Norton

      Merchandisingby
      Archer Wall Douglas

      Toward a Better
      Understanding
      of Social Systems
      by
      John Henize

      The Family
      Income
      by
      W. H. Black

      The Young
      Man and
      Journalism
      by
      Chester Sanders Lord

      The Human Side
      of Retail Selling
      A Textbook for Salespeople in
      Retail Stores and Students of Retail
      Salesmanship and Store Organization
      by
      Ruth Leigh


      Strategic
      Orientation of
      Business Enterprises
      The Construct, Dimensionality
      and Measurement
      by
      N. Venkatraman


      Some Problems
      in Market
      Distribution
      Illustrating the Application of
      a Basic Philosophy of Business
      by
      Arch Wilkinson Shaw


      Keeping the Road
      Open or How
      to Adminster
      a Large Advertising
      Appropriation Wisely
      by
      American Multigraph Sales Company

      The
      American
      Newspaper
      by
      James Edward Rogers

      The Blood
      of the Grape
      The Wine Trade Text Bookby
      Andre L. Simon


      Wine and Spirit
      Adulterators
      Unmasked, in a Treatise
      Setting Forth the Manner Employed, and the Various
      Ingredients Which Constitute the Adulterations and
      Impositions Effected With the Different Wines and Spirits
      Offered to the Public, Through the Medium of Cheap Prices
      by
      Unknown Author


      The
      Essentials of
      Advertising
      by
      Frank Leroy Blanchard

      The Diffusion of
      New Technologies
      Evidence From the
      Electric Utility Industry
      by
      Nancy L. Rose


      Advertising
      and Progress
      A Defence, And, a Chanllengeby
      E. S. Hole


      Commercial
      Research
      An Outline of Working Principlesby
      C. S. Duncan


      Putting the
      Message Across
      Number Eleven of a Series
      of Modern Business Talks
      by
      Alexander Hamilton Institute


      The Handbook
      of Journalism
      All About Newspaper Work; Facts and
      Information of Vital Moment to the Journalist
      and to All Who Would Enter This Calling
      by
      Nathaniel C. Fowler


      Franco-American
      Commerce
      by
      San Francisco Chamber of Commerce

      Better Business
      Letters a Practical
      Desk Manual Arranged
      for Ready, Reference
      With Illustrative Examples of Sales Letters,
      Follow-Up, Complaint, and Collection Letters
      by
      John M. Manly


      Econometric
      Diagnosis of
      Competitive
      Localization
      by
      Richard Schmalensee

      The
      Business of
      Advertising
      by
      Earnest Elmo Calkins

      Eastman Kodak
      Company Trade
      Circular
      March, 1911by
      Eastman Kodak Company



      Vol. 12
      Canadian
      Kodak Co;,
      Limited Trade
      Circular, 1915
      by
      Canadian Kodak Company Limited


      Vol. 11
      This Fascinating
      Advertising
      Business
      by
      Harry Lewis Bird

      Getting an
      Advertising
      Start
      by
      Alexander Hamilton Institute

      A Repeat
      Purchase
      Diffusion Model
      Bayesian Estimation and Controlby
      Gary L. Lilien


      Distributed
      Lag Models of
      Response to a
      Communications Mix
      by
      David Bruce Montgomery

      The
      Publisher
      by
      Robert Sterling Yard

      Advertiseby
      E. Sampson

      Development
      of Tools to
      Represent Deisgn
      Procedures
      by
      David A. Gebala

      Canadian Kodak
      Co., Limited
      Trade Circular
      January 1914by
      Canadian Kodak Co. Limited



      Vol. 10
      Making a Country
      Newspaper
      Being a Detailed Statement of the
      Essentials to Success in Newspaper Making
      by
      A. J. Munson


      A Measure of
      Information
      System
      Efficiency
      by
      Rolando C. Gapud

      A Quantitative
      Approach to
      New Product
      Decision Making
      215-66by
      Glen L. Urban


      Epistemology,
      Corporate
      Strategy,
      and Academe
      by
      Edward H. Bowman

      The Necessity
      of Original
      Photoplay
      Material
      by
      Jasper Ewing Brady

      Report of the National
      Dairy Marketing Conference
      Held in the Congress Hotel,
      Chicago, May 3 and 4, 1921
      A Source Book on Co-Operative Marketing of Dairy Productsby
      National Dairy Marketing Conference


      Co-Operative and Other
      Organized Methods of
      Marketing California
      Horticultural
      Products
      by
      John William Lloyd

      Foreign Trade Practises
      in the Manufacture and
      Exportation of Alcoholic,
      Beverages and Canned Goods
      Summary of an Investigation Made in Great
      Britain, and Ireland, Germany, and France
      by
      Harvey W. Wiley


      The Problem of
      the Indifferent
      Farmer
      by
      C. C. James

      Building Up
      a Trade in
      Pure-Bred Poultry
      General Course in Poultry Husbandryby
      American Poultry School


      CoverstoryAutomated News
      Finding in Marketing
      by
      John D. Schmitz


      Scientific
      Distribution
      by
      Charles Frederick Higham

      How to Manage a
      Retail Shoe Store
      A Series of Essays by
      Prominent Retail Dealers
      by
      Boot and Shoe Recorder, Boston


      Decomposition and
      the Control of
      Errors in Decision
      Analytic Models
      by
      Don N. Kleinmuntz

      Cooperative
      Marketing
      Its Advantages as Exemplified in the
      California Fruit Growers Exchange
      by
      W. W. Cumberland


      WineAnd the Wine Tradeby
      Andre Louis Simon


      The Cooperative
      Elevator Movement
      A Study in Grain Marketing at Country
      Points in the North Central States
      by
      Joseph B. Kenkel


      The Advertising
      Handbook
      A Reference Work Covering the
      Principles and Practice of Advertising
      by
      S. Roland Hall


      Corn Exchange
      National Bank
      Corn Show and
      Agricultural
      Conference
      by
      Philadelphia; Corn Exchange National Bank

      The Retailer
      Facility Location
      Problem
      January 1985by
      Donald B. Rosenfield


      The Poison
      Pen of Jersey
      by
      Frank Dalton O'sullivan

      Analysis of
      Cache Memories
      in Highly
      Parallel Systems
      by
      Kevin Patrick McAuliffe

      Modern
      Advertising
      by
      Earnest Elmo Calkins

      Optimizing Consumer
      Advertising,
      Intermediary Advertising
      and Markup in a Vertical
      Market Structure
      by
      Philippe Naert

      Co-Operation
      Among Farmers
      The Keystone of Rural Prosperityby
      John Lee Coulter


      Computer-Based Data
      and Organizational
      Learning
      The Importance of Managers Storiesby
      David K. Goldstein


      Printing
      for Profit
      by
      Charles Francis

      The Modern
      Farm Cooperative
      Movement
      by
      Chesla Clella Sherlock

      Effect of Advertisement
      Size on the
      Relationship Between
      Product Usage and
      Advertising Exposure
      by
      Alvin J. Silk

      Planned Industrial
      Publicity
      A Practical Guide for
      the Industrial Publicist
      by
      George Black


      Our Master's
      Voice
      Advertising
      by
      James Rorty

      The Role of Follow-on
      Contracts in
      Government-Sponsored
      Research and
      Development
      by
      Edward Barry Roberts

      The Process of
      Problem Finding
      149-65by
      William F. Pounds


      Fundamentals of
      Newspaper Building
      A Brief Consideration of the
      General Business Principles
      by
      Jason Rogers


      Systems of Marketing Farm
      Products and Demand
      for Such Products
      at Trade Centers
      Prepared in the Bureau of Statistics Under the
      Immediate Supervision of George K. Holmes
      by
      George Kirby Holmes


      Poster
      Advertising
      Being a Talk on the Subject of
      Posting as an Advertising Medium
      by
      George Henry Edward Hawkins


      Endogenous
      Modeling of Late
      Entry Penalties
      for Packaged Goods
      by
      Gurumurthy Kalyanaram

      Identifying Substitute
      and Complementary
      Relationships Revealed
      by Consumer Variety
      Seeking Behavior
      September, 1983by
      Leigh McAlister


      Stock Market Reaction
      to Information
      Technology
      Outsourcing
      An Event Studyby
      Lawrence Loh


      Handbook
      of Church
      Advertising
      by
      Francis Higbee Case

      Food
      Investigation, 1920
      Report of the Federal Trade
      Commission on the Wholesale
      by
      United States; Federal Trade Commission


      Management
      Science Group
      Abstracts,
      1971-72
      by
      Sloan School of Management;
      Management Science Group

      The Retail
      Druggist
      of Canada
      January 1922by
      James O'hagan



      Vol. 9
      The Local
      Structure of
      Milk Prices in New
      Hampshire Markets
      by
      Alan Macleod

      Educational
      Posters
      Designed and Lithographed for and Posted by the
      Members of the Poster Advertising Association, Inc.,
      On More Than Three Thousand Plants of the United
      States and Canada During the Year 1914, A. D
      by
      Poster Advertising Association


      Prospectus
      of a Fruit
      Distributing
      Company
      by
      A. Schilling and Company

      Technological
      Progress and
      the Duration of
      Contribution Spans
      December 1991by
      Michael A. Rappa


      Optimizing the
      Value Chain
      on Desktop
      Workstations
      by
      Jeremy F. Shapiro

      The University of
      Missouri Bulletin
      Journalism Week, 1914, From Speeches
      by Newspaper Makers and Advertising
      Men at the University May 18-22, 1914
      by
      University of Missouri



      Vol. 15
      Powell's Practical
      Advertiser
      A Practical Work for Advertising Writers and
      Business Men, With Instruction on Planning,
      Preparing, Placing and Managing Modern Publicity
      by
      George Henry Powell


      How to
      Advertise
      A Guide to Designing, Laying, Out,
      and Composing Advertisements
      by
      George French


      Reducing the
      Cost of Food
      Distribution
      The Annals, November, 1913by
      Emory R. Johnson



      Vol. 50
      Ginger
      Cubes
      by
      Christopher Morley

      The
      Journalism
      of Japan
      by
      Frank L. Martin


      Vol. 19
      Retail
      Buying
      Modern Principles and Practiceby
      Clifton Coutard Field


      Advertising
      and Selling
      Each of These Lessons Is Suitable for School Use and
      Outlines a Method by Which the Student or Sales Person of
      Goods, the Subject Matter Affords a Practical Basis for Self
      Improvement Along General Lines of Retail Salesmanship
      by
      Guy Hubbart


      One Hundred
      Alphabets for the
      Show Card Writer
      A Collection of the Best Alphabets Used by the
      Leading Show Card Writers, With Many Examples
      of Show Cards and Window Signs for All Occasions
      by
      Unknown Author


      Small Group
      Theory and
      Marketing
      Research
      by
      Harry L. Davis

      Tobacconists'
      Advertising
      A Collection of Selling Phrases,
      Descriptions, and Illustrated Advertisements
      as Used by Successful Advertisers
      by
      William Borsodi


      Experimental
      Evidence of
      Deterministic Chaos
      in Human Decision
      Making Behavior
      by
      John Sterman

      AdvertisingA Practical Presentation of the Principles Underlying
      the Planning of Successful Advertising Campaigns and
      the Preparation of Advertising Copy; Modern Business
      by
      Harry Tipper



      Vol. 4
      Modern
      Salesmanagement
      A Practical Handbook and Guideby
      J. George Frederick


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